9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.
We are recruiting to fill the position below:
Job Title: Specialist, Digital Marketing
Job ID: IRC5092
Location: Lagos
Job Summary
- Manage the planning and delivery of digital marketing strategies and campaigns for EMTS.
- Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile’s online presence and digital brand identity with effective social media marketing executions.
- The role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.
Principal Functions
Tactical:
- Develop and implementmulti-touchpoint digital marketing strategies aligned with the business andmarketing goals.
- Develop and implementexciting social media marketing strategies in line with brand identity andglobal best practices
Operational:
- Monitor digital mediacampaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)
- Optimize campaigns forconversion with agility to curb budget wastage and maximize ROAS
- Develop, deploy andmanage website content as a core touchpoint for brand presence and customerengagement with the aim to improve customer satisfaction
- Content planning andcreation, scheduling, and deployment
- Conduct sociallistening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.
- Research andoptimization of copy, keywords and landing pages on web and mobile for SEO.
- Work with PR and Marketing Communications teams to drive link building and other SEO elements incontent creation and content programming
- Use data to measure and report performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs).
- Monitor digital marketing trends locally and globally and suggest ways to creatively leveragethem in line with our brand’s DNA.
- Constant innovation onhow to improve 9mobile’s social media activities and overall digital performance while providing perspective for adoption where appropriate
- Carry out other activities as instructed by the Manager, Digital Marketing
Educational Requirements
- First Degree or equivalent in Marketing, Digital Media or any other related field
Experience, Skills & Competencies:
- Three (3) years plus relevant work experience as a digital marketing specialist
- Proven experience ininnovative digital campaigns and effective service delivery
- Very good conceptualand analytical thinking skills
- Good interpersonal andcommunication skills
- Proven experience withsocial listening, campaign monitoring, website and mobile analytics tools (e.g,Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, SearchConsole, Appsflyer, Mixpanel, etc.)
- Solid understanding ofperformance marketing, conversion, and customer acquisition & retentionstrategies
- Google AdsCertifications or equivalent
- Working knowledge ofHTML, CSS, and JavaScript development and constraints.
- Proven SEO & SEMexperience
How to Apply
Interested and qualified candidates should:
Click here to apply